*THIS IS FOR COLLEGE PURPOSES ONLY*
When a prankster changed L.A.’s iconic Hollywood sign to “Hollyweed,” the internet reacted by posting their owned edited signs, often with the caption “They changed the Hollywood sign again.”
And what did they change it to? Anything and everything.
“The Warriors blew a 3-1 lead.” “Bush did 9/11/.” That System of a Down album cover. The script of Bee Movie and the first verse of Smash Mouth’s “All Star.” The longer they got, the funnier they got. The real-life sign has been changed back, but we’ll never look at it the same way again.
It’s hard to say where true innovation comes from. What inspires change, action, or creativity? Is it outrage? Is it ambition? Or is it simply a reaction to childish pranks on iconic landmarks? As you may have noticed, the Hollywood sign got a little makeover recently, so those tall letters now read “Hollyweed.”
When we all woke up to face the day in the new year, never did we expect to find that the iconic Hollywood sign would be altered to read “Hollyweed.” However, thanks to one artist, we were blessed with a catalyst for one of the first good memes of 2017.
According to BuzzFeed, artists Zach Fernandez and Sara Fern are claiming responsibility for the prank. Fernandez said that after seeing an image of Daniel Finegood’s “Hollyweed” installation from 1971, he decided to start planning out his own version of the “Hollyweed” sign. In fact, one of the sheets over the Os allegedly read, “A tribute to Mr. Finegood.”
For a quick primer on Finegood’s piece, he was an art student whose project coincided with the state of California’s relaxed marijuana laws going into effect. Though Finegood passed in 2007, he used the Hollywood sign for art and protest throughout his life.
With versions of the meme ranging from lyrics to Smash Mouth’s “All-Star” to relationship status declarations, this meme has pretty much been run into the ground just 5 days into the new year.
However, such is life when it comes to the way the internet creates memes. We still get a chuckle out of a few of these, at least.